The 8 Best Purple Shampoos of 2025, Tested and Approved

Blondes, silvers, and highlighted beauties — we know your struggle. That golden glow you loved so much right after your salon visit can quickly turn brassy or yellow over time. But here’s the good news: a purple shampoo can be your ultimate secret weapon to keep your hair looking fresh, cool-toned, and vibrant.

In 2025, brands are stepping up their game with toning shampoos that not only neutralize brassiness but also nourish and strengthen your hair. Whether you’re rocking platinum blonde, ash highlights, or shimmering silver locks, these 8 best purple shampoos of 2025, tested and approved by beauty editors, will help you maintain that salon-perfect shade from home.

What Does Purple Shampoo Do?

Before diving into the best picks, let’s understand the science behind it.

Purple sits opposite yellow on the color wheel, which means it neutralizes yellow and brassy tones in light hair. That’s why a violet shampoo for highlights or blonde hair helps maintain a cooler, cleaner tone.

Perfect for:

• Platinum or icy blondes
  
  

• Silver or gray hair
  
  

• Highlighted or balayage styles
  
  

• White or ash-toned shades
  
  

Pro Tip: Use purple shampoo once or twice a week (not daily) to avoid over-toning or drying your hair.

1. Fanola No Yellow Shampoo

Best for: Platinum blondes

When it comes to fighting brass, Fanola No Yellow remains a cult favorite — and for good reason. Its ultra-pigmented violet formula quickly cools down unwanted yellow tones, restoring a crisp, salon-fresh look.

Why we love it:

• Instant toning effect
  
  

• Deep violet pigments for icy results
  
  

• Perfect for bleached or platinum hair
  
  

Bonus tip: Follow with a hydrating conditioner to avoid dryness.

Keywords: blonde hair shampoo, toning shampoo

2. L’Oréal Paris EverPure Brass Toning Purple Shampoo

Best for: Color-treated and dry hair

This sulfate-free formula from L’Oréal Paris is gentle yet powerful. Infused with hibiscus and purple dye, it neutralizes brass while leaving hair soft and shiny.

Why we love it:

• Vegan and sulfate-free
  
  

• Adds a silky finish
  
  

• Budget-friendly and easily available
  
  

It’s an excellent anti-brass shampoo for maintaining color at home without sacrificing moisture.

3. Matrix Total Results So Silver Purple Shampoo

Best for: Silver and gray tones

For shimmering silver hair care, Matrix So Silver is a top performer. It neutralizes yellow and dull tones while enhancing brightness for natural or color-treated silver shades.

Why we love it:

• Restores shine and brilliance
  
  

• Gentle cleansing for aging hair
  
  

• Strengthens and tones in one wash
  
  

Perfect for: Silver hair, gray tones, and icy blondes.

4. Redken Color Extend Blondage Purple Shampoo

Best for: Strengthening blonde hair

This purple toning shampoo does double duty: it tones and strengthens. With a blend of amino acids and wheat protein, Redken’s Blondage line fortifies fragile strands while cooling brassiness.

Why we love it:

• Salon-grade formula
  
  

• Strengthens and repairs blonde hair
  
  

• Great fragrance and luxurious texture
  
  

LSI Keywords: blonde hair repair shampoo, violet protein shampoo

5. Joico Color Balance Purple Shampoo

Best for: Highlighted and balayage hair

If your highlights tend to fade or turn warm, this violet shampoo for highlights by Joico is a game-changer. Its tone-correcting pigments ensure balanced color from root to tip.

Why we love it:

• Fade-resistant formula
  
  

• Adds a glossy finish
  
  

• Suitable for both natural and color-treated hair
  
  

Extra tip: Pair it with the Joico Color Balance Conditioner for best results.

6. Clairol Shimmer Lights Purple Shampoo

Best for: Classic toning on a budget

An OG in the world of purple shampoos, Clairol Shimmer Lights continues to deliver reliable results at an affordable price. It’s highly pigmented, making it perfect for quick brass correction.

Why we love it:

• Affordable and effective
  
  

• Fast-acting pigment formula
  
  

• Best for bright blonde and gray hair
  
  

Pro tip: Don’t leave it on too long — it’s powerful!

7. Olaplex No.4P Blonde Enhancer Toning Shampoo

Best for: Damaged and processed blonde hair

Olaplex has revolutionized the haircare world, and their No.4P shampoo is no exception. It offers deep toning while using bond-building technology to strengthen damaged strands.

Why we love it:

• Repairs and tones simultaneously
  
  

• Clean formula with high pigment control
  
  

• Safe for daily or weekly use
  
  

This shampoo is a must-have for anyone looking for silver hair care with restorative benefits.

8. Pureology Strength Cure Blonde Purple Shampoo

Best for: Color-safe toning with hydration

If your blonde hair feels dry or brittle, Pureology’s Strength Cure Blonde line provides the perfect balance between toning and hydration. Its creamy, sulfate-free formula gently neutralizes brass while restoring softness.

Why we love it:

• 100% vegan and cruelty-free
  
  

• Infused with keravis and purple orchid
  
  

• Smells divine
  
  

Ideal for: Bleached, color-treated, or naturally light hair.

How to Use Purple Shampoo Correctly

To get the most out of your toning shampoo, follow these simple steps:

1. Start with wet hair. Rinse thoroughly before applying.
   
   

2. Apply evenly. Use gloves and massage from root to tip.
   
   

3. Leave it on for 2–5 minutes. Adjust based on brassiness level.
   
   

4. Rinse and condition. Follow with a moisturizing conditioner or mask.
   
   

Pro Tip: If your hair feels dry, alternate between a purple shampoo and a hydrating, color-safe shampoo to maintain balance.

Choosing the Right Purple Shampoo for You

Your perfect pick depends on your hair type and tone goals. Here’s a quick breakdown:

Why Purple Shampoo Is a Must-Have in 2025

With trends leaning toward cool-toned blondes and silvers, maintaining color clarity has never been more important. The new generation of anti-brass shampoos in 2025 focuses on more than toning — they now nourish, repair, and protect.

That means you can achieve salon results at home while keeping your locks healthy and radiant.

Final Thoughts

Whether you’re flaunting platinum blonde, icy silver, or soft highlights, the right purple shampoo can make all the difference. These editor-tested picks from 2025 prove that beautiful blonde hair doesn’t have to fade or turn brassy.

✨ Invest in a quality toning shampoo and keep your color salon-fresh — every single day.

💜 Ready to Maintain That Perfect Blonde?

Shop our premium haircare collection and explore the latest toning shampoos designed to protect and perfect your color.

Suggested Internal Links:

• Shop Professional Haircare & Styling Essentials
  
  

• Explore Our Beauty & Grooming Collection
  
  

• Read: 10 Must-Have Products for Color-Treated Hair
  
  

Suggested External Links:

• Byrdie: Best Purple Shampoos for Blonde Hair
  
  

• Allure Beauty Awards: Top Haircare Products 2025