When it comes to eyeliners, there’s no need to splurge on high-end brands. The best drugstore eyeliners of 2025 deliver the same precision, pigment, and staying power—without emptying your wallet. Whether you’re into sleek cat eyes or smudged smoky looks, these affordable picks offer long-lasting eyeliner performance that rivals luxury alternatives.
From gel pencils to liquid liners, we’ve tested and reviewed the top performers that beauty editors and makeup artists swear by.
Why Drugstore Eyeliners Are Having a Moment
The year 2025 is redefining drugstore makeup. Once underestimated, these affordable brands now feature high-tech formulas that deliver pro-level results. Modern eyeliner innovations include:
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24-hour wear and waterproof technology
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Smudge-proof and humidity-resistant finishes
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Vegan, cruelty-free, and clean formulas
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Easy-glide gel tips and precise felt applicators
The best part? You can find these makeup must-haves at your local beauty aisle or favorite online store—no luxury markup required.
The 9 Best Drugstore Eyeliners of 2025
After months of testing dozens of contenders, here are our editor-approved picks for every eye shape, skin type, and makeup mood.
1. Maybelline TattooStudio Gel Pencil Liner
Best For: Long-lasting definition
This cult favorite continues to dominate in 2025. The Maybelline TattooStudio Gel Pencil offers intense color payoff that lasts up to 36 hours. The creamy formula glides smoothly, setting quickly for a smudge-resistant finish perfect for long days or nights out.
Why we love it:
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Rich pigment and gel texture
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Sweat- and waterproof
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Ideal for tightlining and bold wings
Pro tip: Use a smudger brush within 30 seconds of application for a soft, smoky effect.
2. L’Oréal Paris Infallible Grip Precision Felt Liner
Best For: Sharp cat eyes
Precision is key, and L’Oréal’s Infallible Grip Liner delivers razor-sharp lines that won’t budge. The felt tip allows effortless control, and the quick-dry formula ensures your eyeliner stays crisp from morning to night.
Why we love it:
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Bold pigment that stays put
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Sleek, ergonomic pen design
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Great for beginners and pros alike
3. NYX Epic Ink Liner
Best For: Waterproof wear
Loved by makeup artists worldwide, the NYX Epic Ink Liner remains a staple. Its ultra-fine brush tip offers precision control, creating thin lines or bold drama effortlessly.
Why we love it:
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Deep black finish
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Waterproof and sweat-proof
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Vegan and cruelty-free formula
4. e.l.f. H2O Proof Eyeliner Pen
Best For: Affordable precision
At under $10, this e.l.f. eyeliner gives you professional-level quality without the price tag. The waterproof formula stays put through rain, workouts, and long workdays.
Why we love it:
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Long-wearing and quick-dry
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Perfect for sensitive eyes
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Sleek, travel-friendly pen design
5. Revlon ColorStay Eyeliner Pencil
Best For: Everyday wear
Revlon’s ColorStay line has stood the test of time for a reason. This eyeliner pencil provides smooth application with a built-in smudger, perfect for subtle or bold looks.
Why we love it:
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Long-lasting formula
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Great for both upper and lower lash lines
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Built-in sharpener and smudge tool
6. Milani Stay Put Matte Liquid Liner
Best For: Matte finish lovers
For those who prefer a modern matte look, Milani Stay Put delivers rich color that dries down to a velvety finish. It’s ideal for smoky glam or editorial-style makeup.
Why we love it:
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Striking matte pigment
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Smooth application
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Smudge-resistant formula
7. CoverGirl Exhibitionist 24-Hour Kohl Liner
Best For: Soft, sultry looks
This creamy kohl eyeliner blends beautifully, making it perfect for smoky eyes or waterline definition. The formula is ophthalmologist-tested, safe for contact lens wearers, and lasts all day.
Why we love it:
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Soft and blendable texture
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Perfect for lower lash lines
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Dermatologist- and ophthalmologist-approved
8. Wet n Wild Breakup Proof Waterproof Liner
Best For: Budget-friendly waterproofing
Don’t let the low price fool you—Wet n Wild’s Breakup Proof Liner delivers 14-hour wear that stands up to humidity and tears (yes, we tested that).
Why we love it:
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Highly pigmented
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Waterproof and sweat-resistant
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Incredible value for money
9. Rimmel London ScandalEyes Micro Precision Eyeliner
Best For: Thin, detailed lines
Need a liner for artistic detailing or inner corner flicks? The ScandalEyes Micro Precision offers a micro-tip perfect for tightlining or intricate eye looks.
Why we love it:
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Super fine brush for control
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Long-lasting, non-smudge formula
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Great for everyday precision work
How to Choose the Right Eyeliner for You
When selecting your perfect eyeliner, consider your eye shape, skin type, and preferred finish:
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Gel liners → Great for smooth blending and bold looks
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Liquid liners → Best for precision and graphic lines
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Pencil liners → Perfect for soft, natural definition
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Kohl liners → Ideal for smoky, sultry styles
Also, always look for long-wear and humidity-resistant formulas if you live in a warm climate or have oily eyelids.
Tips to Make Your Eyeliner Last All Day
Even the best eyeliners of 2025 need proper prep and technique. Follow these quick pro tips for a smudge-proof finish:
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Prime your lids to control oil and increase longevity.
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Set with translucent powder for extra grip.
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Use short, controlled strokes rather than dragging the liner.
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Finish with mascara to balance and define your eyes.
Final Thoughts: Affordable, Effective, and Editor-Approved
The world of drugstore makeup in 2025 proves that you don’t need to spend big to look stunning. From matte to waterproof finishes, these top-rated eyeliners combine performance, quality, and affordability for every makeup lover.
Whether you’re creating a sleek cat-eye or soft smudged look, these long-lasting eyeliners promise flawless results—no touch-ups required.
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Ready to elevate your eye game? Shop the best eyeliners and makeup essentials from our curated collection today and create looks that stay flawless from day to night. ✨
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